Robots may become a new growth point of household consumption

Original title: robots may become a new growth point of household consumption

(Ruoyu) if search engine is the traffic entrance of the Internet and Taobao is the traffic entrance of shopping, robots are likely to be the entrance of family consumption in the future.

First, we can start with children. Behind the robot is the children's entertainment and education consumption market with a volume of hundreds of billions of yuan. Aofei animation is making positioning planning for pleasant goat robot, which is the most concerned by the market, and it has not been determined yet. Aofei animation said that it hopes to find the selling points and use scenarios that most match the image positioning of pleasant goat. That is to see which partners can be found to jointly realize the big IP of pleasant goat. The latest news shows that a dance training institution is preparing to combine intelligent capture with robots. Robots teach dancing, and children wear equipment to learn. If you jump wrong, the robot will tell the child where you jump wrong. If you can save tens of thousands of yuan of dance training costs, it is worth spending thousands of yuan to buy a robot, not to mention aofei animation also guarantees that the price of robots must be affordable for ordinary white-collar families.

Secondly, we can start with young people. Robots can access almost all scenes of household consumption, including shopping, entertainment, security and social networking. This year, aofei animation and Alibaba intelligence will jointly launch an intelligent device for young people, which will combine the advantages of aofei animation and Alibaba intelligence, "it must be loved by young people". Is it the kind of intelligent online shopping robot that can automatically kill the shopping cart when the "double 11" comes, while playing "100000 cold jokes" for the host and silently screening favorite products for the host? Thinking about this scene, I'm really a little excited!

Third, we can cut in from the elderly, the weak, the disabled and other people who need help. In this regard, robots are natural companions. In 1999, Sony launched the Aibo robot dog, which was expensive (US $600 to US $2000, at that time about 5000 to 16000 yuan). It still sold 150000 sets, and most of the buyers were elderly people who lacked the company of their relatives. The three robot products under the French robot company Aldebaran are designed as partners. The robot "Nao" focuses on the early education market and has been proved to be outstanding in helping autistic children overcome pathological barriers. The robot "Romeo" is used to help the elderly who lack self-care ability and can provide timely assistance in the event of an accident. The robot "pepper" belongs to the customized product of Softbank of Japan, With balanced functions, it can not only be used by businesses to attract customers at the door of the store, but also enter the family to become a unique non blood member.

The application objects of robots are Xianyi, young and old, which seems to be more applicable than Baidu, Taobao, QQ and wechat. Perhaps, the era of robots will soon come.